Automatic 2018

July 30, 2018

Our seasonal pale ale, Automatic, is returning this August. The beer is currently available on draft and will be available in 6-packs of 12oz cans from our tasting room and in the Athens and Atlanta markets.

A mix of Mosaic and Crystal hops are used to create a delicate balance and give the beer an aroma that features a complex array of berry, citrus, herbal, and pine notes. The flavor mirrors the aroma with a bit more earthiness and stone fruit, leading to a nicely balanced and moderately bitter finish. 

“Automatic is meant to be light, refreshing and quite drinkable without falling into the common pitfall of ending up too thin, watery or insipid,” said Brewmaster Adam Beauchamp. “No color malts were used, however, the relatively full mouthfeel is enough to support this heavily hopped beer.”

We collaborated with local Athens painter, Michelle Fontaine, on the can design. The artwork was inspired by 1950s American popular culture as well as the origin of our facility – a former 1940s Chevy dealership, and later the Snow Tire Company.

The seasonal release will be available onsite at the brewery mid-August as well as in the Athens and Atlanta markets shortly following the onsite release.