Dragons & YumYums

A sensory enveloping experience at the intersection of creative beer paired with creative music, the energy of this union inspired Flaming Lips front man Wayne Coyne to use ingredients from the beer - dragon fruit and yumberries - as characters in two original songs, The Story of Yum Yum and Dragon and Pouring Beer in Your Ear … making this the first beer with its own theme song!

With dragon fruit and yumberry as the main elements, Wayne transformed them into storyful lyrics in the song like, “Yum Yum and Dragon went out for a drive, but Yum Yum doesn’t have any eyes….Yum Yum and Dragon, they’re happy they’re friends…”