“We hold ourselves to the highest standard when crafting and selecting Jack Daniel’s Single Barrel products. The unique barrel toasting behind Heritage Barrel creates a flavor you won’t find in any other Single Barrel expression,” said Arnett (via release).

By law, what differentiates Tennessee whiskey from bourbon, which are produced in very similar fashion (technically Tennessee whiskies like Jack Daniel’s meet all the requirements to be labeled bourbon but choose not to do that), is the essential step of filtering the product through natural hardwood charcoal to remove impurities and produce a cleaner final product. “We believe we’ve made a whiskey that would make our earliest coopers and Mr. Jack himself proud.”