A promise built right into the name

Dip beneath the flotsam of categories. Past nouns. Beyond exclamations! Down to the autological: words possessing the very property they express. Short is short. Sesquipedalian is long. Sumpin' has that thing on the tip of the tongue, and Easy just rolls off as easy as Sunday morning. Sumpin' Easy is everything we've learned about making hop-forward beer expressed in a moderate voice. Pale, cold, slightly alcoholic, and bitter. It's all we know.